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The Academy Atelier

B2B Coffee & Matcha
Training Programs

We partner with hotels, restaurants, and cafés across the UAE to elevate coffee quality through structured training, sensory development, and operational consulting.

Master Trainers

Two divisions, one standard

Our academy is led by specialist trainers across coffee and matcha. Reach out to either — all enquiries are routed through Kaventra until your programme is complete.

Samson Kibunja

Samson Kibunja

Coffee Education & Consulting

CUSTOM COFFEE TRAINING & CONSULTING Operational Solutions Designed Around Your Business In addition to authorised SCA education, Samson provides customised training and consulting for cafés, hotels, restaurants, roasteries and coffee companies. Services include: • Barista-team training • Espresso calibration and quality control • Sensory calibration and cupping • Beverage and signature-menu development • Recipe costing and standardisation • Bar workflow and operational improvement • SOP and training-manual development • Pre-opening planning and operational readiness • Equipment and supplier evaluation • Waste control and beverage profitability • Customer-experience standards • Coffee leadership and trainer development These programmes are customised professional services and are separate from official SCA certificate courses unless explicitly identified and registered as SCA education
Sensory Training Roasting Training Q Grading Training Barista Training Brewing
Mark Mwangi

Mark Mwangi

Matcha Education & Beverage Development

A Dubai-based matcha educator and drinks consultant working with cafés, hotels and roasteries across the UAE. He holds most SCA certifications and teaches matcha the way coffee is taught — with origin, cultivar, grading and structured sensory assessment behind every cup. His masterclass builds a full tasting protocol for matcha, including a ten-attribute scorecard modelled on coffee cupping, so a team can calibrate and agree on quality rather than argue about it. Training is written for working bars: everything taught is designed to survive a full service, a new starter, and a manager who was not in the room.
Matcha Team Training Sensory Calibration Dose & Ratio Calibration Signature Menu Development Recipe Costing Matcha Sourcing
Matcha training

The Academy Atelier · Matcha

Your matcha sells.
It just doesn't hold up.

It is on almost every menu in the UAE now, and it is the drink most often served badly — clumped, scorched, a different green every shift. One day on your bar fixes the technique, writes the standard down so it survives your next hire, and leaves you with three signature matcha drinks built for your menu.

Matcha & Specialty Drinks

What Mark covers

Matcha Team Training Sensory Calibration Dose & Ratio Calibration Signature Menu Development Recipe Costing Matcha Sourcing
Matcha team training and certification
Sensory calibration and scorecard tasting
Dose, ratio and temperature calibration
Signature matcha menu development
Recipe costing and standardisation
Matcha sourcing and supplier evaluation
Written SOPs and bar-side recipe cards
Batch scaling for events and volume service

"The most thorough matcha masterclass"

Naveed Syed · The Need For Coffee

Syed singled out the structured tasting methodology — and the scorecard calibration in particular — as the part that reset how he judges matcha, noting the session read as education rather than a sales pitch.

Read the full review at The Need For Coffee

The One-Day Programme

Three modules, one working day, on your own bar

I

Origin & Fundamentals

What actually separates matcha from ground green tea: shade-growing, de-stemming and de-veining, stone milling, and drinking the whole leaf in suspension. Growing regions from Uji and Nishio to Yame, Kagoshima and Shizuoka, and how cultivar changes the cup. Then water chemistry, temperature, sifting, dosing and whisking to a stable, lump-free suspension across hot, iced and milk-based builds.

II

Grading & Quality Control

A working grading toolkit — the paper swipe, the float and foam test, and the twenty-minute settle test — plus a ten-attribute scorecard modelled on coffee cupping, including how a powder holds up in dairy, coconut and sweetened milk. Your house standard written down: dose weights, ratios, temperature windows, whisk time, storage and an opening-shift calibration routine.

III

Three Signature Drinks

Three original matcha drinks developed live with your team, around your equipment, your supply chain and your price point. Each one delivered with a costed recipe, build sequence, batching notes for volume service, glassware and garnish spec, and a menu description ready to set.

The Day

09:30

Origin

History, regions, cultivars and grading; tasting across the grade range.

11:00

Hands-on

Sifting, dosing, whisking; hot, iced and latte builds. Everyone prepares to standard.

13:45

Calibration

The grading toolkit, the scorecard, milk compatibility, storage and cost control.

15:15

Development

Building, tasting and refining the three signature drinks with the team.

17:00

Sign-off

Individual assessment, recipe handover, questions.

+30 days

Follow-up

Direct line for questions while the drinks bed into service.

You keep the system, not just the session

A written matcha standard — dose, ratio, temperature and timing, specific to your bar.

Three costed signature recipes you own outright and can put on the menu that week.

A scorecard for buying so you can grade a supplier's sample before you commit to a case.

Bar-side reference cards a new starter can work from on their first shift.

Individual sign-off for every trainee, so you know who is cleared to make it.

Thirty days of follow-up while the team settles into the new standard.

Programmes

Start with the day. Extend where it pays.

1 Day · On Site

Matcha Programme Intensive

The full build: origin and technique, a grading and quality-control standard written for your bar, and three signature drinks developed on site with your own team. The programme most venues start and finish with.

Half Day

Sensory & Grading Calibration

The tasting protocol on its own — the grading toolkit and the ten-attribute scorecard — for teams who already make matcha well but buy it blind.

Ongoing

Signature Menu Development

Seasonal matcha drinks developed ahead of each menu change, costed and specified, with batching built for the volume you actually do.

By Scope

Multi-Outlet Rollout

One standard across a group: every outlet trained to the same spec, one set of recipe cards, and a lead trainer developed in-house to hold the line.

3 Days

Barista Foundations

Comprehensive barista training covering espresso extraction, milk texturing, latte art fundamentals, and equipment maintenance.

2 Days

Sensory & Cupping

Develop your palate through professional cupping protocols, flavor identification, and quality grading systems.

5 Days

Roast Profiling

Master the science of roasting—from first crack theory to developing custom roast profiles for your brand.

Ongoing

Menu & Blend Consulting

Custom blend development, menu engineering, and seasonal offering strategies tailored to your venue.

Espresso preparation

Precision in
Every Pour

Our training is hands-on, data-driven, and tailored to your operation's scale—from boutique cafés to five-star hotel chains.

Get Started

Ready to Elevate
Your Coffee Program?

Book a free consultation. We'll assess your needs and design a custom training program for your team.

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Bridging the world's finest coffee origins with the UAE's premier hospitality sector. Raw beans. Expert roasting. Professional training.

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